Do You Really Need to Worry about Building Emotional Connections with Your Target Audience?
There’s a lot of conversation around behavior science and how emotion influences the decision to buy, donate or join in the marketing blogosphere these days. Many of those conversations cite the work of Nobel Prize winner and psychologist, Daniel Kahneman. In his 2011 book, “Thinking, Fast and Slow,” Kahneman argues that the mind incorporates two systems for decision-making: one that works quickly making decisions more on intuition and emotion, and a second that works more slowly to rationalize the decision. Because it takes less effort, we’re more likely to rely on the first system.
Is a 1200% Increase in Net Proceeds over Five Years Possible? You Bet.
CHALLENGE:
A 1,200% increase in net proceeds may not seem possible, but that’s exactly what we helped the Detroit Zoo achieve over a five-year period through a more efficient and targeted marketing program.
End of Year Appeal Season is Over. And the Results are In!
The results of appeal season are in for Children’s Leukemia Foundation of Michigan (CLFM) and the impact of a new approach has been dramatic.
40X Better than Average: PI's Low Spoilage Rate Illustrates Stellar Processes
Phoenix Innovate is pleased to announce our 2018 spoilage rate of .1%. According to the latest survey from Printing Industries of America (PIA), the industry average is 4%.
PI Recognized with "Crain's 2018 Coolest Places to Work" Award
We are proud to announce that our team has recognized Phoenix Innovate as one of "Crain’s 2018 Cool Places to Work." This statewide survey and awards program was designed by Crain’s to identify, recognize and honor the best places of employment in Michigan, benefiting the state's economy, its workforce and businesses.
Meet Dan Felisiak, Production Services Estimator
Dan Felisiak is the newest member of the Phoenix Innovate team. Dan comes to us with eighteen years of print and mail production, client service and production management experience. Dan’s experience and skill as an estimator will help us continue our commitment to providing clients with firm and accurate pricing that delivers on our "no surprises, no excuses" motto.
Tax Legislation and Its Historical Effect on Charitable Giving
Every announcement by a new administration about plans to reform the tax law is met with a certain amount of trepidation by charitable organizations of all sizes. But, the reality is that most individual donors don’t give for the tax break. A tax break is a welcome benefit, but most donors give because they believe in the cause, want to help or were asked by someone they know to donate.
Individual Donations and the Tax Cuts and Jobs Act
There’s so much uncertainty surrounding the impact the new Tax Cuts and Jobs Act will have on individual giving, that many of our non-profit clients are asking for advice on how to plan their fundraising activities for the coming years.
The 4 Seasons of Giving
Fall and winter are busy times of year at Phoenix Innovate, as we help many of our clients with their year-end fundraising efforts. But, we’re busy for other reasons too. At Thanksgiving our employees donate turkeys and help prepare Thanksgiving meals for organizations serving the homeless.
EY Experience Illuminates Phoenix Innovate Journey
In recent days, I was recognized as a finalist for the 2017 EY Entrepreneur of the Year Award for Michigan/Northwest Ohio. It was an honor, not just for me, but for the whole Phoenix Innovate team. The experience was so rewarding, I feel compelled to reflect on it for a moment.
Better Communication Starts With Research
Market research sounds expensive. But it doesn’t have to be. Hear CEO, Kirk Vercnocke’s interview on Michigan Business Network talk about how better communication can start with research.
New 7-station Intelligent Inserting System Helps Execute Data-Driven Direct Mail Campaigns
Each combination of inserted messages can be specific to each recipient, based on marketing data analytics.