What is HITRUST Certification and Why Does It Matter So Much for Healthcare Marketing?
As a healthcare professional, you most certainly are familiar with the Health Insurance Portability and Accountability Act (HIPAA), as well as regulations you must follow according to the rule. However, HITRUST is not as well-known, so you may be asking yourself, “What is HITRUST certification anyway, and how does it affect me, my practice and our marketing efforts?”
Patient Acquisition, HIPAA and Google Analytics: How Direct Response Marketing Can Address Digital Advertising Challenges
Digital advertising is not what it used to be, especially in the healthcare industry.
Digital Tracking Technologies and HIPAA Regulations
The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives.
HITRUST Certification and Marketing Solutions: Security Protocols that Enhance Insurance and Medical Clients’ Peace of Mind
Medical practices and insurance companies can face devastating ramifications when private data is released due to data breaches, including thousands of dollars in fines, millions of dollars in business loss, diminishing of the business’s reputation and the stress of having patients’ health care information compromised.
Meet Michael Spalding: Executive Vice President - COO/CTO
After joining the Phoenix Innovate (PI) team in 2019 as the company's Chief Technology and Compliance Officer, Michael Spalding is now the Executive Vice President, Chief Operating Officer and Chief Technology Officer.