A cooperative marketing program can provide organizations with numerous benefits when carefully planned to accomplish specific goals. The collaboration creates an opportunity for the organizations to grow their brands, increase sales and launch products simultaneously — all while gaining strength from each other’s reputations and the traction they have already established with their respective audiences.

Cooperative marketing is a strategy that can benefit businesses of various sizes in many different types of industries. You likely see examples of it all around you, but might not recognize it as co-op marketing or think about the many steps required to launch a cooperative marketing campaign.

Co-op marketing, or cooperative marketing, can be a win-win for two or more partnering organizations. 

Meeting students along their journeys is vital to success in increasing enrollment at colleges and universities. That’s one factor. For the most effective results, however, humanizing your brand by personalizing communications is fundamental. That’s the second factor.

Organizations hoping to boost their brands and increase their ROI may be concerned about the security of their data, especially considering all the different ways data can be leaked today. It is possible, however, to employ data leakage protection strategies and effectively market your brand at the same time; you just have to be careful about who has access to the data. 

In higher education marketing, data insights and personalization are powerful factors in increasing enrollment rates and your overall return on investment. 

Colleges and universities looking to attract students and grow recognition of their schools have many options today. 

EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.

In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.