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Collaboration boosts fundraising gifts, member retention

Detroit Zoological Society
Establishment of Brand Direction Reinforces Organization’s Benefits

Michigan Manufacturers Association
Report’s Impactful Design, Content Heighten Awareness of Zoo’s Value

Detroit Zoological Society
Increased member retention by 10% and average gift by $5

WGVU Public Media
ZERO HIPPAA VIOLATIONS IN 12+ YEARS OF HANDLING PHI

National Health Insurance Company
Increased Mission Awareness

Michigan Manufacturer’s Association
INCREASED MEMBER RETENTION 39%

Michigan Science Center
25% Increase in Online Renewal Response

Detroit Zoological Society
1,200% increase in membership net revenue

Detroit Zoological Society
INCREASED INDIVIDUAL DONATIONS 22%

WGVU Public Media